Artist Relations/Events


A few examples of various events I have produced and promoted for U.S. Music, XOTIC, USC, Alvas Music and Baker Guitars

Produced by Jeffrey A Rivera for Prosound Communications/Xotic guitars, basses and effects, the NAMM show 2012 featured Eric Gales, Kirk Fletcher, Yuya Komoguchi and Greg Koch with Roscoe Beck and Tom Brechtlein at the world famous Lighthouse Cafe in Hermosa Beach, California

Prosound communications, Alvas music and Jeffrey A Rivera teamed up at the legandary Alvas showroom to produce “XOTIC day in L.A.” a master clinic and live show with Allen Hinds and featuring an incredible live performance from Phunkalotapus. For this show, Travis Carlton, Gene Coye, Kirk Fletcher and Dennis Hamm performed, with Dennis subbing for Jeff Babko.

While at Baker Guitars as Director of Artist Relations I produced NAMM JAMM 2001 featuring the late Ronnie Montrose and Glenn Hughes headlining together for this very special performance.

With thanks to Frank Potenza and the staff at the Studio/Jazz Guitar department at the USC Thornton School of Music, I was honored to be a guest speaker, and present “Surviving as an Independent Artist” a performance/clinic featuring student participation and guest musician Kirk Fletcher.